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Strategy#

The Cost of Software Is Now Zero

A survival rubric for software and SaaS entrepreneurs in the era of vibe coding.


In February 2025, we published The AI-Driven Transformation of Software Development. Our central thesis: AI would trigger a fundamental shift in the build-versus-buy calculus, accelerating a "Cambrian explosion of software" and driving development costs toward zero. We predicted that businesses would find building tailored solutions increasingly cost-effective and strategically superior to purchasing off-the-shelf software.

The thesis has played out. The cost of code is, for most practical purposes, zero.